Take a close look business owner.

Do you see???

Yes, that is your fellow customer about to embark on a journey like never before.

Her name is Sally and she’s on a mission—seeking the very product or service you offer.

She’s searching for a business, a business that gets her.

One that doesn’t just see her as a number, but as a soul with desires that matter.

Sally ventures into the vast, swirling cosmos of the web… A world cluttered with noise, distraction, and desperate businesses clawing for attention.

Like hungry vultures circling overhead, these businesses dive relentlessly - prying and preying, eyes locked on her wallet.

She whispers a phrase into the glowing search bar of her laptop… and suddenly, like a spell cast, a portal unfolds— a crowded arena of businesses all scrambling to catch her eye.

(Is your business among those chosen by the algorithmic gods? Hmm…. )

Sally reaches for her glowing device and opens the first portal—one that shimmered at the top of her search, as if chosen by fate. Yet its place wasn’t earned by destiny alone… a business owner had sacrificed a hefty sum to the algorithmic gods to place it there (paid ads).

But despite its place atop the digital heavens, Sally feels no awe. The portal reeks of deceit — cheap design, hollow words, and a greedy reach for her sacred information before offering her even a drop of value.

“Huh? Already asking for my name, email, and phone number?” She says to herself.

“Naa. Let me see what else is out there”.

She closes the web portal. And just like that - POOF! - a potential customer vanishes into the digital mist.

Another click… gone. Another golden opportunity—vanished into the void.

The business owner who held the keys to the web portal lost more than just a click that day—he lost gold.

All because his website looked like a cheap illusion… or worse, a relic abandoned by time.

If he continues down this cursed path, he won’t just lose clicks—he’ll bleed treasure.

His marketing budget will crumble into ash.

His fortune?

Scattered to the winds.

As Sally ventures deeper into the scroll, just beyond the screen’s edge, a gateway quietly reveals itself— then—like starlight bursting through the night—the screen ignites with a radiant constellation… a celestial map, alive with glowing markers,
each one pulsing like a destiny calling her name (Google map area).

“Ah yes. These businesses are here around my area. Let me check them out”.

She drifts from star to star, each marker a business shimmering in her realm.

She peers into their reviews—echoes of past experiences. She wanders through their social halls, sensing their energy.

And should they possess a portal—a website—she enters, ready to see if they are truly worthy of her time… her trust… her gold.

If a business has no website, no digital trail… they fade into irrelevance, invisible unless their reviews roar loud enough to be heard across realms.

As she scrolls through Google, viewing dozens and dozens of businesses, and visiting another dozen social media pages, she stumbles upon your business page.

“Yes, finally, yes! Choose me!” you say to yourself.

With a gentle touch, she opens the gateway—stepping through the shimmering portal to glimpse the essence of your realm (your website).

“Yes!” You say.

“Choose me! Choose me!”.

/

She wanders through your digital realms—exploring your social scrolls and sacred website. Seeking to sense the spirit of your business, to judge if it shines bright enough to claim her time and treasure.

“Meh”… She says.

“This business just sounds like the rest”.

"NOOOOO!", you cry.

“Wait! Come back, come back!” You shout into the digital abyss.

“Free quote! 20% off! Guaranteed results! Limited time!”

Blah, blah, blah.

All things Sally has heard before a million times and things that probably your competitors are also saying.

Sally is about to close your portal down, she doesn’t feel anything interesting about our business. Nothing stirred her soul.

No spark. No magic. No pull.

This could have been the end for your business, but then a glimmer of hope sparks.

The gods were in your favor that day and must have whispered in her ear. Instead of vanishing into the mist, she hesitates—curiosity sparked like a flicker of flame.

She whispers her words into your enchanted form, or sends a silent signal across the t666666666666666666666666666666666666666hhhhhhhhhhhhhhhhc ccc

social realms, hoping for a sign in return.

“Ah yes!” you say.

“A victory. A win!”

But hold for a moment.

This is the part of the journey where many small businesses stumble and break the spell that was holding their customer’s interest.

When seekers like Sally send their signal—be it through a whispered call or enchanted form—most businesses either respond too late, or worse, remain silent.

And in a world where seconds decide destinies, silence and delay can be a fate sealer.

Curious souls like Sally expect a business to be ready the moment they send their call—swift, present, and listening.

Those who fail to respond swiftly or just don't reply at all will be swept away like forgotten echoes.

But not you! Not you!

You replied with the speed of a falling star crossing the night sky.

Every question and concern she cast was met with your unwavering wisdom, earning her faith.

And your offer echoed like a sacred vow—and her heart was prepared to receive it.

Sally was moments away from choosing your business.

Victory danced at your fingertips.

But then… from the cosmos above, the veil of ordinary life descended once more.

The siren call of worldly distractions and worries lured her away from her quest.

Perhaps it was her beloved cat that suddenly crossed over into the Great Beyond…

Or maybe she just watched a dog do backflips on TikTok and POOF, just like that your offer dissolved from her mind like fog at dawn.

“I’ll deal with this later” she murmurs...

"I have too much stuff to worry about right now.... My husband is about to come home, and dinner isn't done yet, and I have to make sure the kids finish their homework, and I have to walk the dog, and I haven't called my friend back, and I want a latte from Starbucks" and on and on all the stuff these mortals worry about.

And just like that she vanishes into the infinite scroll of life or TikTok and drifts away from the quest she was on, to buy the product/service your business provided.

“What. Noooo! Please come back. Please don’t forget about me!”.

You say…

But to no avail. Your voice fades into digital ether.

As time passes, you wait, hoping Sally eventually comes back for you offer.

But the clock ticks, the days pass, and the memory fades.

Soon, all the businesses she once contacted are buried beneath the sands of time.

Except one.

One that left breadcrumbs of insight, curiosity, and trust.

It was a business that softly whispered into her inbox, without being pushy or spammy, keeping its name dancing at the edge of her mind.

That name… is the one she remembers.

Unfortunately, every other business failed to leave behind breadcrumbs of magic.

And so, when her gold was finally ready to be claimed, she chose the business that echoed first in her mind.

And that business… was not yours.

“Noooooooooooooo!” you scream into the endless void.

She stood there—right in your hands, caught in your orbit.

But now?

She has pledged her loyalty to another.

Slipped away… like smoke vanishing between desperate fingers.

“Noooooooooooooo!” you howl, crushed by the weight of loss.

The crystal ball shatters.

And just like that… we're back to reality.