AI-Powered Marketing Built on Solid and Timeless Principles

For Small – Medium Size Businesses Who Really Want to Win In Marketing 

Hello, my name is William.

I help small and medium-sized businesses build marketing systems around the way their customers actually buy.

Because in my experience, that’s the best and only way marketing becomes effective.

What do I mean by that?

No matter what your business sells, every customer goes through a series of steps before they decide to buy.

It’s a conversation that happens in their head from the moment they realize they have a problem or desire, all the way to the moment they pick up the phone or click a button.

Professional marketers call this the buyer’s journey.

My job is to understand your buyer’s journey as deeply as possible.

Once I deeply understand your buyer’s journey, I can then create content that connects with people, answers their questions, win their trust, and make you more money.

If you’d like to learn more about the buyer’s journey, you can read more about it here:

👉The Founbdation of Marketing and The Real Reason Most Marketing Fails

Why Should My Marketing Revolve Around This Buyers Journey?

Again, there is no better way to build your marketing than to build it around the way your customer buys.

If you build it any other way, you’ll just end up wasting time and money.

Because think about this.

When you go to buy something, who ultimately decides whether you’re going to buy it?

Who decides which business gets your money?

You do, of course.

Not the ad.

Not the business owner.

Not the sales person who calls you after you submit a form.

You.

The only thing the ad, business owner, or salesperson can do is give you some information to influence your decision.

But in the end, it’s still you who decides if you want to buy or not.

Now, let me ask you, what’s required to earn your business?

If I’m not mistaken, it’s gonna take more than a business just telling you “we are the best” or “our solution is the right solution for you”.

You are probably gonna do research and compare your options.

And it’s the business that does the best job of answering your questions and giving you the information you need to feel confident that usually wins your business. 

Yet…

Most businesses don’t do this.

Instead, they try to sell you as quickly as possible.

This is not gonna work.

Especially in a market where you have to spend a lot of money.

It’s kind of crazy when you think about it.

You probably wouldn’t buy something just because a business pushed you hard and fast.

Yet a lot of businesses expect people to fill out a form or call them after seeing just one ad or spending a few seconds on their website.

But that’s not how most people buy.

Marketing starts long before someone clicks a button or picks up the phone.

Depending on what you’re selling, people can spend minutes, hours, weeks, months, or even years researching before they make a decision.

During that time, they’re asking questions, comparing businesses, reading reviews, and looking for reasons to trust one company over another.

If you’re not creating content that answers those questions, someone else will.

And that’s important because business is competition.

Every day, you and your competitors are fighting for the same customers.

The businesses that understand how people buy and create marketing that answers their questions, builds trust, and guides them through the buying journey are usually the ones that earn their business.

Who’s this For?

This is for businesses that want to succeed not just in the short term, but for years to come.

I’m looking for business owners who believe that success comes from hard work, persistence, and constantly improving.

Because that’s true in every part of business, including marketing.

There are no shortcuts.

If you want your marketing to consistently bring in customers, you can’t just improve one thing.

It’s not enough to have a better website.

Or run better ads.

Or post more on social media.

Every part of your marketing has to work together as one complete system.

That’s the kind of work I do.

And it’s why I only work with a small number of businesses at a time.

I’ve seen agencies advertise plans for a few hundred dollars a month while managing hundreds of clients.

If that works for them, that’s great.

But I don’t know how you can build a complete marketing system, do the research, create the content, optimize everything, and give every client the attention they deserve at that scale.

From everything I’ve seen, the businesses that consistently win put in the work.

They spend hundreds of hours researching their customers.

They create content that answers real questions.

They improve their websites.

They strengthen their social media.

They refine their ads.

They pay attention to every detail because every detail matters.

That’s the approach I believe in.

I come from a background where I was expected to write hundreds of ads, test them relentlessly, and figure out why some worked while others didn’t.

That experience taught me something I’ll never forget.

Great marketing isn’t luck.

It’s built through research, testing, and continuous improvement.

Whoever tells you marketing is as simple as 1, 2, 3 is either an extreme pro or just after your money.

I mean, I don’t know.

Maybe I’m the one super slow at marketing.

But I will tell you this.

I don’t care whether you hire me or not.

If there’s one thing I hope you take away from this, it’s this:

If you want your marketing to succeed today, tomorrow, and years from now, you need a strong foundation built around the way your customers buy.

No tool.

No trend.

No platform.

Not even AI can replace that.

Those things can make your marketing better.

But they can’t replace the fundamentals.

And the businesses that understand those fundamentals will always have an advantage over the ones that don’t.

And if you don’t do this, you will continue losing money and hating marketing.

How Do I Build Your Marketing?

My process is actually pretty simple to understand.

Doing it well is the hard part.

First, we apply the 80/20 rule.

We start with the product or service that makes you the most money or has the biggest impact on your business.

That way, you see results faster.

Next, we map out your customer’s buying journey.

We figure out every question they’re likely to ask before they decide to buy.

Depending on your business, that could be 10 questions.

Or 30.

Or even 50 or more.

Then we group similar questions together.

Those groups become the foundation of your marketing.

From there, we create content that answers those questions.

Your website.

Your service pages.

Your blog.

Your social media.

Your videos.

Your emails.

Your ads.

Everything works together to move people through the buying journey.

Then we watch how people respond.

What content gets attention?

What builds trust?

What brings in customers?

We keep what’s working, improve what isn’t, and continue refining everything over time.

That’s how marketing gets stronger year after year.

I don’t just write content.

I write content around the way your customers actually buy.

Why Me?

So what makes me different?

I hate answering this question.

Not because I don’t think I can help you.

But because it’s hard to say anything without sounding like every other marketer out there.

If I tell you I can get you results, you’ve probably heard that from just about every marketer. 

I also don’t want to pretend I don’t want your business.

Of course I do.

But more than that, I want to make sure I actually help you.

There’s no satisfaction in taking someone’s money and not delivering.

My pride isn’t in making a sale.

My pride is in the work I do and the results I help create.

So the best thing I can tell you is a quick story.

A story that will show you maybe why I’m the right person for your business. 

My Costly Mistake

When I first got into marketing, it wasn’t something I had planned.

I was a nerd.

I was into coding and programming.

A while back, like around 2020, I got hired by a laser machine company.

I started out as a web designer and developer because that’s all I really knew.

Building websites.

Writing code.

Programming.

Then one day, my manager noticed the website was pretty much finished.

So there I was, sitting at my desk with not much left to do for most of the day.

The one day, my manger busted into the door and told me:

“You can’t just sit there all day doing nothing. Start selling laser machines online! If you do, you’ll get 2.5% commission”.

I don’t know if you know anything about laser machines, but they can be quite expensive 🫰 (100,000+).

I was like, “Hell yeah! I’m going to get myself some of that commission!”

But…

I had no idea how to sell.

I had no idea how marketing worked.

But I dove in anyway and started learning little by little. 

I noticed my company was already running ads on Facebook and YouTube.

The problem was, they weren’t generating many sales.

When I looked a little closer, I realized why.

The ads were sending people straight to the product page.

It was basically saying,

“Hey! We sell expensive laser machines.

Click here and buy one!”

That didn’t make any sense to me.

I thought “who’s gonna spend thousands of dollars with our company just because be throw videos of laser machines cutting through metal sheets?”.

So…

So I decided to try something different.

I thought to myself,

“Laser machines are complicated. I bet people have a lot of questions before they buy one.”

So I made it my mission to learn everything I could.

How the machines worked.

How to use them.

How the software worked.

How to set them up.

How to troubleshoot common problems.

Basically, anything a potential customer might want to know.

Then I started writing blog posts and creating content that answered those questions.

Instead of trying to sell people right away, I focused on educating them first.

At first, I have to admit that nothing was happening.

I would see my blog post get views and even some comments that said “thanks for this useful information!”.

Then, lo and behold.

My manager and I started noticing the phone ringing more often and people booking appointments.

He came in one day excited and told me to keep doing what I’m doing.

Later on, I had a conversation with my manager about what would be fair when it came to commission.

Not long after that, I was told they no longer needed me.

Instead, they outsourced all their website and marketing needs closer to home, to China.

I was pissed and disappointed.

But I walked away with something far more valuable than a commission.

I learned that helping people through the buying journey works.

When you answer people’s questions and genuinely help them make a decision, marketing becomes a whole lot more effective.

Ever since then, I’ve been refining that approach.

I don’t just write blog posts anymore.

I write educational content.

Sales copy.

Landing pages.

Websites.

Ads.

Emails.

Social media content.

Anything that helps move a customer through the buying journey.

Over the years, I’ve worked as a web designer, copywriter, ad creator, blogger, and worn a lot of other hats too.

Now I’m helping other businesses do the same.

Why Now?

Marketing gets more competitive every single day.

The longer you wait, the harder it becomes to stand out and earn your customers’ attention.

The sooner you start building a strong marketing foundation, the sooner it can start working for you.

I do my best to help businesses generate leads as quickly as possible.

But I’m also going to be honest with you.

Building a marketing system that consistently brings in customers takes time.

It doesn’t happen overnight.

The good news is that once the foundation is in place, it becomes something you can continue building on for years to come.

What To Do Next

If what you’ve read makes sense, let’s have a conversation.

No high-pressure sales.

No obligation.

No pressure to make a decision on the call.

We’ll talk about your business, where you are now, where you want to go, and whether I think I can genuinely help.

If I can, great.

If I can’t, that’s perfectly okay too.

Click the button below and let’s schedule a time to chat.W

📅 Let’s Talk