Local SEO is extremely important if you’re a local business serving products or services to your community. It helps your business appear in Google searches when potential customers are actively looking for what you offer nearby, driving higher-quality leads and more foot traffic. However, ranking at the top of Google Local Search — the section where local businesses and the map appear — is not easy. That’s why I created the following Blueprint. This is the exact same system I use to help my clients rank at the top of local search results, and you can use it yourself to improve your visibility and get more leads from Google.