Techno Will Marketing For Home Services

Are you a roofer, plumber, HVAC technician, landscaper, electrician, or home remodeler?
If so, this page is for you. I’m going to show you how to build a simple system that doesn’t just bring you high-quality leads — it brings them in consistently, with less time, effort, and stress.

Don’t believe it? Keep reading and see for yourself.

(Note, this is a thorough guide. But every word will make sure you build a home service marketing system that works).

WINTER IS COMING! Are You Ready?

A huge blizzard is on its way. It your business ready? Or will it freeze? Will you thrive? Or will you starve? It all depends on how good of a marketing system you build.

Home contractors everywhere are asking the same question: Where are the leads? The answer is simple — they’re online.

But, trying to get them online is not so easy. Still, you must try to do so because here's the deal. Homeowners aren’t relying solely on word-of-mouth like they used to. Sure, referrals still happen—but most people now start their search online.

In fact, over 90% of homeowners use Google to find or research local contractors before hiring (BrightLocal). Even when someone gets a recommendation, they’ll still go online and check reviews and do research before deciding.

So, if your business isn’t showing up online, you’re going to be missing out. And if that continues, it’s not a matter of if—it’s when you’ll be out of business.

A huge blizzard is on its way. It your business ready? Or will it freeze? Will you thrive? Or will you starve? It all depends on how good of a marketing system you build.

Step 1 - Be Where They are Looking

The first step to getting more leads online is understanding where people are actually looking for your services—especially in the home services industry. And there’s no question about it: they’re searching on Google Local Search and Google Maps.

Yes, people might also check social media or other platforms, but by far, Google Local Search is where the majority of homeowners start their search for home services. It’s the place that drives the most calls, leads, and booked jobs—making it the single most important platform for contractors who want consistent work.

Why?

Simply because Google is where people trust the most to find reputable local home service contractors. All other platforms — like Facebook or Instagram ads — are interruption ads, meaning they appear whether or not someone is actually looking for your services. On the other hand, Google Local Search targets people who are actively searching for a home service right now.

So, what is Google Local Search / Google Maps? And how do you get your business to rank there?

Google Local Search - The Ultimate Way to Get Leads

Google Local Search is what shows up when people type in searches like “roofer near me” or “plumber in Los Angeles.” It’s that list of nearby businesses that appears right under the map—often called the “Local Map Pack.”

These results are based on the customer’s location and show the top three businesses Google believes are most relevant, credible, and close by. For home service businesses, this is prime real estate—because over 80% of local searches result in an in-person visit or a direct call (Think with Google).

It’s important to note that Google Local Search results are not paid ads. Sure, paid ads appear when someone searches for a business in their area, but they are separate from the Local Search results. The best part? Google Local Search listings are essentially free, and studies show that organic local results get more clicks than paid ads.

What does that mean for you? If your business ranks high in Local Search, you’ll attract high-quality leads without paying for each click—just the time and effort you invest to rank. All it takes is showing Google that your business deserves to be at the top. Put in the work, and you can create a consistent, steady flow of leads from homeowners who are actively looking to hire.

But how do you actually rank there? The following list breaks down the key steps you need to take to improve your placement in Google Local Search and Google Maps:

Optimize and complete (literally complete every box) your Google Business Profile.
Consistently post on your Google Business Profile (Google rewards active accounts).
Respond quickly to inquiries and questions on your Google Business Profile (Again, Google rewards active accounts).
Optimize your website structure for local SEO. (Title tag, meta tag, meta descriptions, h1, h2, h3, a page for every service you offer, etc.) (If you don't know all this nerdy technical stuff, give me a call, I'll make it easy for you to understand).
Write about projects you’ve completed in your community, the local challenges you solve, or helpful tips for homeowners in your area. When creating blogs or service pages, include references to local landmarks, neighborhoods, or issues unique to your community. This not only helps homeowners connect with you on a personal level, but it also signals to Google that your business is active and relevant in that specific area — boosting your local rankings.
Build local citations in places like Yelp, Yahoo, and Houzz.
Get links from trusted local websites—like your local Chamber of Commerce, industry associations, your manufacturers’ websites, and other local authority websites —these links signal credibility to Google.

There are plenty of other ways to improve your local Google rankings — here we only discussed general ideas, not the detailed strategies. If you want to learn exactly how to boost your visibility, outrank competitors, and turn your website into a consistent lead machine, you can schedule a free marketing call with me here:

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Let's continue.

Step 2 - Are You Legit?

But what happens once you start getting leads from Google? All good, right? Not so fast. People don’t just hire the first contractor who contacts them—especially for high-ticket jobs. They’re going to compare, research, and get multiple estimates. They’ll check your reviews, look at your social media pages, browse your website content, and make sure you’re someone they can trust.

Getting the lead is just the first part of the puzzle. The second step is building trust and credibility, so you stand out when the time to decide comes. If you don’t, you’re not just losing leads—you’re handing them straight to your competitors.

So, what can you do to show credibility, build trust, and stand out? Here are a few things you can do:

Get more reviews are showcase them on your business pages, website, and social media pages.
Build a fast, modern looking, beautiful and high converting website
Build an FAQ page on your website and business profile to answer some of the top questions that are asked in your industry.
Consistently post on business page and social media to look active and not stale.
Use copywriting top copywriting principles to write content that makes you stand out, stops people from getting distracted or bored, and makes people take action.

Again, these are just general ways to make your business more credible, trustworthy, and stand out. If you want to dive deeper and learn exactly how to implement these strategies for your business, book a quick marketing call with me — I’ll be happy to help.

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Step 3 - Are You Even Top of Mind Bro?

Alright, so we’re getting leads, showing credibility, and standing out. We’re good now, right? Not quite—at least, not if you want to maximize your marketing results.

Here’s the reality: homeowners may decide you’re one of the best candidates for the job—but chances are, you’re still competing with one or two others. On top of that, homeowners are busy and distracted. Life gets on the way. They are busy, just like you, but they still don't want to jump to a quick decision without taking time to consider their options. So, they leave the time to decide for later. Is it going to be a few days when they finally decide? Maybe weeks? Or even a month or two? Maybe six? Who knows! But what we do know is that in the meanwhile, they may forget about a lot of things.

They may forget about your nice website or interesting content. They may forget about that one review they saw that was so good, they were certain you were the one. And then, when the time to decide comes, they may or may not choose you.

Why leave it up to chance like that? You want to be the main option all the time if you want to have the best chances of getting more leads and successfully scaling your business.

So, what must you do? Simple. You stay top of mind. By staying top of mind, the homeowner will remember you at the time of decision. Especially if you been sending valuable noteworthy information overtime. So, how do you stay top of mind? By doing the following:

Use a series of automations to keep following up with people after capturing their info. Don't just fire off a one-time automation and then stop.
Create an email marketing campaign. Have people sign up to a newsletter and send them valuable information about your industry overtime.
Send out once in a while promotions or offers that get people back in the loop.
Send birthday reminders and coupons.
Use retargeting campaigns to show people your ad or website again as they scroll on social media.

Want me to show you how you can be chosen overtime even when a homeowner is taking their sweet time when making a decision? Hit the button below and let's get a quick marketing call.

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Step 4 - Who's Faster at Picking Up the Phone. You or Your Competitor?

So, you were one of the first to be found, you showed the homeowner you are highly credible, trustworthy, and different. And now, you even made the effort to stay top of mind. So, we are good now, right? Homeowner for sure giving you the job?

Not so fast!

There is a final step that many business owners fail to take.

We are at the holy grail moment. The final step. The homeowner is ready to call and book an estimate or give you the job.

So, the homeowner picks up the phone and gives you a call.

"Ring! ring! ring!" No answer.

They go and send you a message via email or social media, but no response. And just like that. A lead that was so close to being a customer is lost. You have no idea how many home service businesses lose leads because missed calls and late responses. Check out the following stats and you tell me if lead response can make a difference:

78% of customers go with a competitor if their first inquiry isn’t answered promptly. (Harvard Business Review).
50% of buyers choose the first responder, even if other businesses offer better pricing or reviews. (InsideSales.com)
Companies that fail to respond quickly often see up to 60% fewer booked appointments compared to those with fast follow-up systems.
32% of leads never receive a follow-up from the first business they contacted (Velocify). That’s nearly one-third of potential customers falling through the cracks before you even have a chance to win them.
35–50% of leads are lost when response takes more than 24 hours (InsideCRM). A delayed response directly translates into lost revenue.
Businesses that respond within 5 minutes are 21x more likely to convert the lead (Lead Response Management Study). Quick follow-up isn’t just a nice-to-have—it’s the single biggest factor in converting new leads. According to the
Lead Response Management Study, only about 7–10% of businesses respond to leads within 5 minutes.

Speed to lead matters at every facet of the decision-making process. If a homeowner has a question at first. You better be quick to respond. If a homeowner is ready to book an estimate, you better be quick to respond. If a homeowner wants to move forward with the estimate, you better be quick to respond. Responding late or not at all is never a good thing. You lose leads that way.

So, then, how do you respond quick at every moment? Especially when you're busy or can't afford a secretary, or if your secretary goes out to Starbucks often? Luckily, there are AI tools now that can help you. And these AI tools are so advance, some customers prefer them over a regular person sometimes. They sound human. They can connect you to a human caller in case the call is not going too well or is urgent. They can even book estimates for you.

Here are some things you can do to implement AI along with putting the effort to respond to homeowners fast:

Use AI chatbots on website:
- 62% of consumers prefer using a chatbot rather than waiting for a human agent.
- Implementing chatbots has been linked to a 23% increase in conversion rates for websites using them effectively.
- 80% of routine customer inquiries can be handled by chatbots/AI, freeing humans to handle more complex tasks.
Use voice AI agents:
- Voice-first AI agents can achieve 98% first-call resolution, compared to about 71% for traditional call centers.
- AI systems are already resolving 69% of customer inquiries without human intervention in some contact-center implementations.
- AI-powered voice assistants can cut support costs by up to 30%, according to industry reports.
Use automations to respond to people after form submissions, booked appointments, and other homeowners queries. That way they don't feel ignored.

Want to learn more about this how you can use automations to make sure you never lose a lead because of a missed call late response ever again and save a ton of hours that can be used instead to grow your business or spend doing something you love? Click the button below to book a quick marketing call and I'll show you how!

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One More Step - Are We Finally There?

Okay, okay… at this point you’re probably thinking:
“We must have the homeowner locked in once we’ve done all that — showed up where they’re looking, built trust and credibility, stood out, stayed top of mind, and responded quickly to every inquiry. No way that customer leaves now, right?”

Yes, yes indeed. Except....

If your customer service sucks, they’ll bounce — fast. You can have the best marketing in the world, but if you or your team sound annoyed, rushed, or unprofessional, that lead is gone.

Imagine. All that work getting a customer to your doorstep, only to scare them away by an unwelcome greeting. How disappointing will that be...

So, the final step? Be professional and stay pleasant.
Make sure you’ve had your coffee… or that your secretary got their latte. ☕ Because sometimes, good customer service starts with caffeine.

Ready to Get Started?

My goal is to help home service business owners build a system where they consistently get leads without putting so much time and effort into it, so they can focus on their business or life.

Let's book a marketing call so I can show you how to implement the system I just showed you. We will take it a step at a time, beginning with the first step of course.