Helping Small Local Businesses Stop Losing and Start Winning

How to Improve Marketing for Your Small Local Business

The 4 Gear Marketing System that Will Help Any Small Business Get More Leads - 10,000% Guaranteed

Performance.

It’s what we all look for in machines.

Machines like cars, computers, or even hair trimmers.

The performance of a machine depends on the performance of each of its individual parts.

If one part is slow or weak, it will bring down the performance of other parts.

For example, take a look at a computer, which has a CPU, a RAM card, and a graphics card.

If one of these parts is weak or slow, it will bring down the performance of the entire computer.

No matter how good of a CPU you have or how much memory RAM you have, if your graphics card sucks, you won’t be able to play that high graphics game or do advanced video editing.

So, what does this all have to do with marketing?

Well your marketing is also just like a machine.

A machine built up of several parts all working together to make it run.

And just like a machine, every part of your marketing has to be in tip top shape in order for it to perform optimally.

By the time you finish this post, you’ll know how to set up a marketing machine built to succeed.

Let's do this.

The 4-gear marketing machine

So, what are these four parts that make up your marketing machine?

These four parts are the core areas your marketing must focus on to succeed.

And they are:

  • Lead Generation: Process of generating leads or qualified traffic.

  • Lead Conversion: Process of turning that traffic into interested buyers.

  • Lead Nurture: Process of following up and building famialiarity and a relationship with potential customers.

  • Lead Response: Process of how you handle leads when they finally contact you.

I call this concept or idea the 4 gear marketing machine.

Because like a set of gears that make a machine run, these 4 core areas I just mentioned are required to make your marketing succeed.

Here is another way to see it:

  • Lead Generation: Bringing potential customers through your doors.

  • Lead Conversion: Getting those potential customers to trust you, want you, and see you as different.

  • Lead Nurture: Following up with customers, building familiarity or building a relationship with them.

  • Lead Response: Fast response and great customer service.

You can view a visual representation of these four parts in the following picture.

You can imagine each of these four gears pushing a potential customer from top to bottom.

Each gear is important and each gear works together in unison.

If one gear is lacking or slow, it affects the performance of the entire machine.

You are only as strong as your weakest link (or gear).

For example, you can have a great lead generation gear, but if your conversion gear is weak, then a lot of those leads you get from the lead generation will fall off.

Or you can have a good lead conversion gear and can generate a lot of interest.

But if your lead generation gear is weak, then you’ll just have a nice shop but without any foot traffic.

If your lead-nurture gear sucks, you might get plenty of interested prospects… but they fall off.

Not because they lack interest, but because they get distracted, forget about you, or a competitor stays top of mind and takes the deal (and those hurt).

And check this out.

You can have the first three gears running at full speed: lead generation, lead conversion, and lead nurture.

Your potential customer trusts you.

They are interested in what you have to sell or offer.

They have thought about it and are ready to buy, and they choose you.

So they pick up the phone… and there’s no answer.

They try to text or message you… nothing.

A few minutes go by.

Then a few more.

Eventually, they say, “Screw this,” and call your competitor instead.

Just like that, the lead is gone.

Now, you might think this doesn’t happen very often.

But it does, a lot.

Now, let's say you do respond back.

But then your secretary, salesperson, or whoever answers the phone is in a bad mood and doesn’t respond well to the customer.

That can also of course cost you the lead.

That’s why a strong lead response gear is essential to the entire 4-gear marketing machine.

Let me show you now the marketing methods that power each gear.

Once you see this, you will see further how everything connects:

  • Lead Generation: local SEO, organic SEO, paid ads, social media marketing, and anything that brings in traffic and leads.

  • Lead Conversion: persuasive copywriting, professional web design, strong and visible calls to action, trust badges and certifications, customer reviews and testimonials, credibility building content like case studies, before-and-after examples, FAQs, comparison sections, step-by-step explanations of the process, risk-reversal elements like guarantees, etc.

  • Lead Nurture: Automated follow-up texts, emails, voicemails, retargeting ads, and consistent social media posting, push notifications, abandoned cart or inquiry reminders, customer feedback surveys, automated thank-you messages, loyalty or reward program notifications, etc.

  • Lead Response: Secretary or receptionist (expensive), AI chatbot, AI voice agent, professional customer service team, automated responses after form submissions, instant text/email follow-ups, etc.

As you can see, each gear has its own set of services that power it.

Why Most Marketing Systems Fail

The reason why most business marketing fails is usually because they are not working on all 4 gears that power their marketing machine.

Again, the four gears are lead generation, lead conversion, lead nurture, and lead response.

Usually, business owners focus one one gear, and maybe two.

And they usually focus mainly on the first gear, lead generation, because it's the most obvious and the one that starts the entire process.

Because without no leads or traffic, well, the rest doesn't matter.

But it doesn't stop there.

You still have to make sure all other three gears are working as optimally as possible.

That is if you want your marketing machine to have the most success possible.

And in today’s competitive marketing world, you can’t afford to have your marketing machine running anything less than at full power.

The Next Step

Now that you understand what a 4-gear marketing machine is and what it takes to build one, the next step is figuring out the best marketing methods to power each gear.

Keep in mind, the right person powering each gear is just as important as the strategy itself.

Because even with all the services in place, your gears won’t run properly unless they’re powered correctly.

I hope you find the right marketers that can help build your awesome marketing machine!

If you need help building it, you can always hit me up down below.

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