We will make every single dollar you spend on Google ads worth it. Because Google ads are expensive, and we can't let any click go to waste!
Why Most Roofing Google Ads Fail and How You Can Avoid Such Fate
Google Ads can be a powerful tool for roofers—but also risky. Every click in the roofing industry is expensive. If a click doesn't lead to a lead or sale, then that's money wasted. So, the goal is to make sure every click counts.
There are several factors that can make a Google ads campaign successful or a failure. One of those factors is having a really good ad or landing page. And by good, I mean really good.
There are several factors that can make a Google ads campaign successful or a failure. One of those factors is having a really good ad or landing page. And by good, I mean really good. That means great design, using copywriting (persuasive writing), having compelling call to action buttons, etc.
If your click just land to your website and that website is not optimized for sales, then you will be losing precious ad budget and getting little to nothing in return.
Another factor that makes or breaks an ad is making sure that the keywords you're targeting are the most profitable or have the highest ROI potential. And you also want to make sure you are constantly putting bad keywords into a negative keyword list that Google gives you.
And lastly, we know homeowners aren't always ready to buy today or even soon. As a matter of fact, most homeowners will take their time to finally make a buying decision. During this time homeowners can forget about your business or be swayed by another competitor. Therefore, having a follow up system that puts your roofing business in top of mind all the time is essential to getting roofing leads.
If you want to learn more about how we can run successful Google ads for your roofing business without wasting your ad budget on clicks that lead nowhere, hit the button below or fill out the following form.
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