SEO For Roofers

Why Most Roofing SEO Fails

Did you know that 70% of roofing companies are dissatisfied with their current SEO provider? According to Roofing Webmasters, the main reasons are a lack of measurable results, poor communication, and vague or confusing reporting. That’s not just a small percentage—that’s 7 out of 10 roofers who feel like they’re wasting time and money on digital marketing that doesn’t deliver.

That's like 7 out of 10 people or almost 4 out of every 5 people.

So why are so many roofing businesses struggling to rank on Google and generate real leads? The truth comes down to two major problems.

First, many digital marketing agencies take advantage of small business owners—especially those who aren’t fully familiar with how SEO and online advertising really work.

Instead of being transparent and performance-driven, these agencies focus on locking you into long-term contracts, sending vague reports, and doing just enough to keep collecting your monthly payment. Their goal isn’t to grow your business—it’s to keep you on that retention plan as long as possible.

They just want to keep you on that retention plan as long as possible, so they keep on filling their pockets with your money.

Second, even when the effort is genuine, the strategy is often flawed. Too many marketers chase vanity metrics: keywords that are nearly impossible to rank for, or traffic that looks good on paper but never converts into actual customers. Roofing businesses end up ranking for broad or irrelevant terms that bring in clicks—but not leads. And remember: not all traffic is created equal. You don’t just want more visitors; you want the right kind of visitors—people who are actively looking for a roofer and ready to hire.

A good SEO strategy is not about generating as much traffic as possible or targeting keywords that will take forever to rank for. A good SEO strategy is finding ways to reach people who are still willing to buy and the keywords they are using to look for your business are not super hard to rank for.

Because at the end of the day, results are all that matters. Hit the button below or fill out the form and I'll show you exactly what I can do to get you more roofing leads. Promise *

Give me 10 minutes and I'll show you how to improve your roofing SEO and make it 2x better at least

First Name

Last Name

Phone *

Email *

Roofing Business Name *

City or Town *

State *

Roofing Website (If You Have)

By checking this box, I consent to receive transactional messages related to my account, orders, or services I have requested. These messages may include appointment reminders, order confirmations, and account notifications among others. Message frequency may vary. Message & Data rates may apply.Reply HELP for help or STOP to opt-out.

By checking this box, I consent to receive marketing and promotional messages, including special offers, discounts, new product updates among others. Message frequency may vary. Message & Data rates may apply. Reply HELP for help or STOP to opt-out.