The cost per lead in roofing isn’t one-size-fits-all—it really depends on the type of job the homeowner needs. For example, if someone’s looking for a full roof replacement, those leads typically run between $100 to $150. Why? Because those are high-value projects with serious profit potential. On the other hand, if it’s just a roof repair, you’re looking at around $25 per lead. And for smaller jobs like gutter installation or basic roof maintenance, leads can be as low as $10. This kind of tiered pricing makes sure you're only investing in leads that match the potential value of the job, so you're not overspending on low-ticket inquiries or underbidding for high-impact opportunities. It’s all about keeping your cost-per-acquisition lean while maximizing return.

A high-quality lead is defined as any homeowner who actively requests information about your roofing services. That means real inquiries—whether they come through your website forms, phone calls, or direct messages on social media. Every touchpoint where a potential customer can reach you is tracked and tallied. We don’t count leads based on vanity metrics like website visits or social media comments. We measure real engagement—people who actually took action to contact you. And to keep things fair and transparent, every conversation is recorded. If you receive spam, sales pitches from other marketers, or any message unrelated to your roofing services, you can mark it as disqualified. You won’t be charged for those. You only pay for genuine, qualified leads that show real interest in your business.

Yes, there is a one-time setup fee and a couple of small ongoing costs in addition to the per-lead commission. The setup fee is a $3,000 investment, which you can pay over a period of 3 months ($1,000 per month), and here’s why: I’ll be spending dozens of hours building a high-quality, conversion-optimized website—think 40+ pages tailored specifically for your roofing business. This isn’t just a basic site. It’s a full digital infrastructure designed to attract, engage, and convert.

I will also be setting up a voice AI assistant that answers roofing-related questions, handles concerns, and even books appointments—24/7. You’ll also get an AI chatbot that automatically replies to messages from your website and social media, helping you capture leads while you sleep. In addition, there’s a monthly website hosting and maintenance fee of $97, plus a small fee per text message sent (about $0.10 per SMS), just to cover platform costs.

Now, once the foundation is in place, all the ongoing marketing—like custom email campaigns, social media content creation, and search engine optimization to drive traffic—is included at no extra charge. I’ll be actively working to bring you as many qualified leads as your business can handle, because that’s how we both win. You only pay when real leads come in. In short, you’re investing in a one-for-you growth machine—and I don’t succeed unless you do.

And think about this—let’s keep it extremely conservative for a second. If I were to bring you just one converting lead per month, and that turns into a $10,000 roofing job, you’re looking at an extra $12,000 in revenue per year. Subtract the $3,000 setup investment, and that’s still $9,000 in net profit—from just one job per month.

But let’s be real—I’m not aiming for just one. I’m building this to bring you 10, 20, even 50 leads a month, depending on what you can handle. And this won’t just be a one-time spike. This is long-term, compounding growth. So when you really break it down, $3,000 for a full marketing system, AI automation, and a professional site built to convert for years to come? That’s not an expense. That’s a no-brainer investment.

Let’s talk about the 4 key pillars that make roofing marketing truly successful. Most businesses only focus on one or two areas—usually lead generation—and ignore the rest. But the truth is, your marketing is only as strong as its weakest link. Homeowners don’t just pick a roofing company on the spot. They compare, research, ask around, and often take weeks or even months to make a decision. That’s why you need a full, start-to-finish system in place.

Here are the four essential areas you need to master if you want consistent, long-term growth:

1. Lead Generation This is about attracting the right kind of interest to your businesspeople who are actively looking for roofing services.

What I do for you: Local and organic SEO Paid ads management Strategic content and promotions on social media

2. Lead Conversion Getting attention is only half the battle. Now you need to turn that attention into actual customers.

What I do for you: Beautiful, persuasive website design Sales-focused landing pages and messaging High-value, authoritative content Review generation and reputation management

3. Lead Nurture Most roofing companies drop the ball here. Many leads aren’t ready to buy right away—you need to stay top-of-mind. What I do for you: Automated email and text follow-up Promotional blasts and retargeting ads AI or human phone follow-ups

4. Lead Servicing Once a lead responds, you need to act fast—and professionally. Every second counts.

What I do for you: AI voice and chat agents to respond instantly Automated appointment booking and support Customer service that closes more deals.

Put all of this together, and you get a complete, end-to-end marketing system that doesn’t just bring in leads—it builds momentum. I’ll keep learning, testing, and optimizing everything over time—so your marketing doesn’t just work, it gets better and better. That’s how you dominate your market.

I recently kicked off my own AI-powered marketing business with one goal: helping home service pros grow—starting with roofers.

Why roofing? Simple. I used to be in the field, knocking doors and closing deals as a roofing sales rep. I’ve seen firsthand how tough the industry is, and how much trust it takes to win a homeowner over. Before launching my business, I worked in marketing for a few big-name companies, including a recent role as a digital marketer.

Over time, I noticed a major gap. Too many agencies are selling fancy dashboards and vanity metrics but don’t focus on what actually matters—real, consistent lead flow and revenue.

So now, I’m doing it my way: results first, fluff last. I built my business around performance-based pricing—I only win when you do (look at question 4). That way, you know I’m all-in. If you're in the home services space and sick of marketing that talks big but delivers small, let’s change that.

My main objective is to get you results as fast as possible. After I build you a solid marketing foundation, which includes a great website, a marketing drip that keeps you top of mind, and other stuff required to make people convert, I will make your business set up for local SEO.

There are 2 ways I will get you leads. The free way (local SEO) and the way you need to invest (paid ads).